Our Strategies and Objectives

The concept Czarita was conceived when it was felt to bridge the gap between the customers and the fashion retailers. Many a times, customers who ordered garments online often fall prey to issues like difference in color and quality, incomplete packaging, lack of varieties, etc. Hence, an online garment store was thought of where female customers can choose garments of their choice according to their needs and preferences. Thus Czarita was born to make women look more beautiful, elegant and gorgeous. What differentiates us is that we give highest priority on quality! Our products belong to latest brands of national and international repute for all the occasions. Be it for parties, corporate or weddings, Czarita is the one-stop fashion destination for women.

  • Improving and developing our product ranges, success in which is measured by sales performance.
  • Profitably increasing retail selling space. New store appraisals must meet demanding financial criteria before the investment is made and success is measured by achieved profit contribution and return on capital against appraised targets.
  • Increasing the number of profitable our Directory customers and their spend, both in the UK and through international online sales.
  • Managing gross and net margins through efficient product sourcing, stock management and cost control.
  • Focussing on customer service and satisfaction levels in both Retail stores and Directory.
  • Maintaining the Group’s financial strength through an efficient balance sheet and secure financing structure.
  • Generating and returning surplus cash to shareholders by way of share buybacks or, more recently, special dividends.

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Bhabani PatraCo-Founder – President & COO

The concept Czarita was conceived when it was felt to bridge the gap between the customers and the fashion retailers. Many a times, customers who ordered garments online often fall prey to issues like difference in color and quality, incomplete packaging, lack of varieties, etc. Hence, an online garment store was thought of where female customers can choose garments of their choice according to their needs and preferences. Thus Czarita was born to make women look more beautiful, elegant and gorgeous. What differentiates us is that we give highest priority on quality! Our products belong to latest brands of national and international repute for all the occasions. Be it for parties, corporate or weddings, Czarita is the one-stop fashion destination for women.

Bhabani Patra

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